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Adam Morgan

Author and Founder, eatbigfish
Adam Morgan

Adam is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international bestseller that introduced the concept of challenger brands to the world of marketing. His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world. He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi. His latest book A Beautiful Constraint: How to Transform Your Limitations Into Advantages, And Why It’s Everyone’s Business has just been published by John Wiley.







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